Social Networking for Business | Campaign on Social Networks | Social Media Campaign in | Business Social Network

Campaigns in the Social Networks Social Networking for Business

The Internet is here to provide a global interaction and increasingly more
increasing number of people who use their tools as Orkut,
Twitter Facebook, Youtube, among many others that arise every day.

Estimates indicate that the vast majority of companies already campaigning in the Social Networks, Facebook and Orkut and preferred this type of action, with 81%, followed by Twitter, with 79% ¹.

Every Internet user is a potential customer and, therefore, an opinion maker, as consumers influence others through reports, compliments or complaints posted on blogs, forums, communities and sites. Thus, a correct planning of a campaign on Social Networking will, in addition to expanding its area of operation with low cost, measure and control the acceptance and popularity of the brand.

¹ According to research from Deloitte conducted between February and March 2010.

The differences between traditional media and a campaign on Social Networking Traditional Communication VS Social Networking

Traditional Communication	Social Networking
Brand in Control	Users in control
Single path / delivery of the message	Two-way / Being part of the conversation
Focus on brand	Focus on users / Delivery of Value

With its own methodology, the develops campaigns on Social Networking according to the specific needs of each share, making the whole process of planning, implementation and monitoring.

Methodologies and robust basis for campaigns on Social Networking Definitions and Methodology in Social Networking

Social Networks are based on relationship. In its essence is the art of building relationships. However, you can not be everywhere all interacting with consumers at the same time.

Thus, it is necessary to define the characteristics of products and services, map the market, competitors and the profile of the audience, who they are, what they like, what they do, etc.. So we need to identify what are the most suitable platforms to define the objectives and actions. Finally, it is necessary to analyze the results, aiming adjustments of possible deviations.

Follow a few steps of our methodology.

Study and planning based on the goals of the campaign;
Analysis of target audience, market and competition;
Creation and administration of promotional activities and profiles in the Social Networking;
Dissemination and actions on forums, groups and communities;
Monitoring of popularity and acceptance of the brand;
Elaboration of quantitative and qualitative reports;
Among others.

Management of Social Networking Monitoring of Social Networking

One of the most important of all the action is the monitoring of the Social Network.

You know what the purpose of monitoring your campaign in the Social Networks?
The objectives can be many, meet some.

Notice of the real-time feedback regarding the brand or product;
Real-time responses to customer queries;
Follow up on issues relevant to the core business for positioning and credibility;
Definitions for monitoring trends and market needs;
Monitoring the end user with specific needs for direct selling.

How to predict crisis Plan for Management of Crisis and Relationships

The Plan for Relationship and Crisis Management is critical to any campaign in Social Networking.
The Plan foresees a number of situations of the day-to-day to facilitate responses to various situations that can happen on the platform.

How do make a positive comment from a user in participative collaboration? How to deal with unhappy customers?
All these scenarios are predicted and mapped in the Management Plan Relationship and Crisis and activated automatically.

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Social Networking for Business

Social Networking for Business The new consumer

Social Media are promising means for interaction and dissemination. But one should take into account that there is a new consumer profile, dynamic, challenging and participative.

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