With its own methodology, , promotes the integration of Twitter and makes the planning, implementation and monitoring of actions in the social network.

Check out some points that are part of the integration of a company on Twitter.

• Identify your Consumer

Any action on Twitter begins by examining the public that uses the platform. Knowing what is being said to understand and become familiar with these conversations. Thus, insights emerge from the comments of the consumers themselves and in some cases, rich information for the departments of Marketing and R & D of the company.

After identifying the major players of these conversations, monitor them.
Follow those who speak both positively and negatively.

• Create a Personality

It is important to align the personality that the brand shares.
Even in Twitter you should have a clear personality.

The U.S. airline JetBlue Airways has created strategies to humanize the brand. The interaction with consumers is performed with a unique and linear personality, with the proper implementation of crisis management in its information and tips to consumers.

• Listen

Your customers know they are being heard?
Use direct answers (add the @) to answer the questions or provide new content.

In every interaction you should thank the interest and be available for additional information.